The Nue Co. launches 'Good Spirits' scent for mood in Ulta stores.

The Nue Co. expanded its functional fragrance line with "Good Spirits," a scent designed to evoke joy, launching at Ulta Beauty. This follows The Nue Co.'s Q1 sales exceeding forecasts by 17% after its Ulta rollout in April. The fragrance aims to tap into the emotional wellness market through scent perception.