New skincare certification keeps microbiome marketing honest

Microbiologist Dr. Kristin Neumann, co-founder of MyMicrobiome, is now running an independent consultancy to advise on microbiome-related claims in cosmetics. This comes after her work certifying skin-friendly products, pushing for clearer, more accurate marketing for consumers. Her goal: ensure brands aren't just slapping 'microbiome-friendly' on a label without the science to back it up.