WNBA player Lexie Hull's Forta 'active beauty' joins Sephora accelerator

WNBA player Lexie Hull and co-founder Sarah Guller are launching Forta, a cosmetics line designed for performance, after joining the Sephora Accelerate program. The brand focuses on makeup that endures intense physical activity without irritating skin or clogging pores. Their first product aims to withstand sweat and movement, targeting athletes and active consumers.