Baudie Ditches Skincare To Focus On Underarm Probiotic Toner

Bella Skin Beauty, now rebranded as Baudie, generated 90% of its revenue from a probiotic underarm toner. The company is leaning into this clear consumer demand, discontinuing all other skincare to focus solely on the deodorant enhancer. It's a calculated bet on a niche but powerful product with a 50% repeat purchase rate.