Amy's Kitchen pushes for new anti-UPF food certification

Amy's Kitchen is backing a new 'Non-UPF Verified' certification to help consumers identify foods that aren't ultra-processed. This label will require brands to disclose their processing methods and ingredient sources, aiming to set a clearer standard for what constitutes real food on shelves. It's meant to cut through the noise and give shoppers a straightforward yes or no on UPFs.