Ferrero buys Purely Elizabeth for $850M, betting on 'better-for-you' breakfast

Ferrero Group, known for its chocolates, just shelled out $850 million to acquire Purely Elizabeth, a Boulder-based wellness food brand. This move builds on Ferrero's recent purchase of WK Kellogg Co. and shows they're doubling down on the 'better-for-you' food space, specifically breakfast.